Keynote speakers are often selected to raise interest in a particular event, such as a conference or large meeting sponsored by a corporation or association, and draw attendees to attend that program. Selecting a keynote speaker who is well known for his or her expertise in a particular field, or who has wide name recognition due to other accomplishments, will likely raise enthusiasm among prospective attendees for a meeting or conference.

Some of the popular keynote topics delivered by Rory are described below.